Prediction and Strategy in the Music Industry

Prediction and Strategy in the Music Industry

  The potential of brand marketing and strategic alliances with non-music industries lies in the fact that the music industry has been experiencing an ongoing phase of transition. This has at the end of the day caused album sales to exponentially turn down over...
Thoughts on the Future of the Music Industry

Thoughts on the Future of the Music Industry

The recorded music industry has been able to dominate format changes and dictate to the public what it can buy. It now faces the prospect of having to compete in a changing market where consumers have become accustomed to acquiring music in digital formats in contrast...